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Mobile commerce is a tech area that has been growing in an unprecedented manner from the last decade. There are new mobile trends and technologies that are emerging. In this article, we will be looking at some of them.
As a brand or business, you may need a development company that can help you in this area and put your brand on top. The mobile app development company in Northampton that we recommend is One to One Design as they are the best in this.
Let’s take a look at some statistics that show how this field is going to keep expanding in the near future.
Here are trends that are going to gain even more prominence in m-commerce as time passes:
M-commerce and eCommerce face the same problem that the customers that want to buy products can’t ‘see’ them before they buy, and this can result in abandoned carts. This is where Augmented Reality comes in. This is one of the technologies that has played a significant role in shaping design trends for mobile apps.
One example of how this works is seen by retailers that sell eyewear as their apps allow their customers to essentially ‘try’ on various models to be able to see what each frame will look like on their faces. Makeup brands have also started using this so customers can see how different makeup products look like on their faces.
Customers may also use AR headsets in the future where they will be able to see different outfits before they buy them, and all this from their own houses. Interior design retailers have also begun using this technology for customers to be able to see how a piece of furniture would fit into their homes.
Mobile devices have drawbacks as well, and one of these is that the screens are tiny. This is why many customers prefer shopping on their desktops because of greater mouse accuracy and the size of the screen being bigger.
But implementation of features for voice search and control can help with this. Developers are working to have voice control where they can have help when they want to check out items, search for items and add them to the basket, as well as choose the colour, style and size of products.
Research studies of just last year in 2020 shows that 85% of interactions with customers are handled with bots and without human intervention. In the context of m-commerce, these chatbots can be used to deliver special offers, reminders, personalised notifications and a lot more to the customers.
Most retailers still rely on emails to be able to send promotions, special offers and notifications for customers to buy what they left in their cats. But emails are being outpaced by chat boxes today, and these can be used with emails or as alternatives. Chatbots also automate the entire process of customer service, where they get personalised service for a better experience.
As mentioned, the best mobile app development company in Northampton that you should look for is One to One Design Studio. They have a team of experts and professionals which means that you only get the best services in all that they do.