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Understanding SEO: Off-Page and On-Page

The search Engine Algorithm by Google is constantly being updated and modified by Google. According to an online marketing agency, you must focus on both off-page and on-page SEO when you focus on the SEO strategies. 


What is On-Page SEO?

The foundation of on-page SEO is based on three main factors. These are:

  • Use appropriate keywords on your page contents and titles. 
  • Search engine result pages are vital and are affected by meta description optimization. 
  • The use of alt tags and HTML codes fall under on-page SEO. 


Factors of On-Page SEO

The SEO marketing agency UK states that on-page SEO focuses on the various estimates that work within the website to improve your site on Google ranking pages. However, other than the above factors, good quality content, your page's performance, and structure reflect upon the SERPs. 



Content plays an important role in on-page SEO. With better interlinings, keyword input, and descriptions, you can increase your rank on the Google site. However, bad content can do the opposite for you. 



Keywords play an important role in search engine optimization. The digital marketing agencies in London suggests that choosing frequently searched keyword phrases will help you with SERPs. 


Title Tags

The title tag is the main title of the content you see in the Search Engine Result Pages. It is one of the important factors of on-page SEO. 

Other than these, meta description, alt tags, alt texts, HTTPS, internal linking, URL structure, and many more. 


What is Off-page SEO?

As per custom SEO marketing services, the on-page SEO factors are the ones that you can control; on the other hand, the off-page SEO is more about what goes on outside your website. Here are some of the factors that affect off-page SEO. 


Factors of Off-Page SEO



The quality of backlinks you use in your site reflects on your off-page SEO. The more backlinks you add to your site; Google grants more domain authority to your site, which boosts your ranking. Here are a few ways which can make a positive impact on your off-page SEO. 

  • Look for contacts to outsource your contents
  • Guest blogs
  • Podcasts
  • Press release
  • Host events
  • Getting featured in industry trade publications


Domain Authority

Domain authority is provided based on your website. The digital marketing agencies in London build websites that receive higher grades in domains and get better ranks in Google. 


Social Promotion

According to SEO marketing agency UK, Blogs that receive better views or posts with more clicks often boost the off-page SEO of a page. 


Local SEO

The online reviews on YELP, Google my business and other sites often reflect on your local SEO. You need to consider the name, contact number, and address for the ratings. 


Pay Per Click Campaign

The online marketing agency prefers Pay per click to improve Off-page SEO. When your page is going down, you can use this campaign on your blogs and increase your likes and visitors. 


Finally, you need to know that you cannot focus on one domain to improve your website SEO. The custom SEO marketing services consider that better contents, alt tags, and meta descriptions will help you improve your on-page SEO while improving backlinks, and domains. You can improve your off-page SEO.